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Webmaster quality guidelines 2017

AdSense program policies

In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program are required to adhere to the webmaster quality guidelines. These guidelines provide many tips for creating sites that help Google find, index, and rank your site. In general, following these tips will help you to provide a positive experience for your users. The guidelines are quite extensive so we’ve highlighted some important information below:

  • Make sure your site adds value. Publishers are not allowed to create multiple pages, subdomains, or domains with substantially duplicate content.
  • Publishers must provide unique and relevant content that gives users a reason to visit their site first.
  • Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.

Please keep in mind that participation in AdSense doesn’t affect a site’s rank in Google search results and won’t queue its web pages for crawling by our main index bots. Publishers wishing to improve their ranking in the search results should visit our Webmaster Central and Search Console, which are available to all publishers.

Sites that don’t meet these guidelines may be removed from the search index and have AdSense ads disabled. If this has happened to one of your sites, you can modify your site so that it does comply with the guidelines and then submit your site for reconsideration.

My content, your content, other people’s content

Sometimes we receive reports about AdSense code appearing on websites that may contain content copied from other websites. We understand that many of our publishers are concerned about this issue, so we’d like to give you some information about the procedures and tools you can use to protect your content.

For example, let’s suppose you own a movie blog, where you recently posted an article about your favorite actor. After publishing it, you notice that another website has copied and published your article without your permission. The owner of the other website doesn’t respond to your requests to remove the content, and it is monetizing their pages with AdSense.In a situation like this, where you believe that a site containing AdSense code is illegally copying your site’s content, you can let us know by following the process described in our Help Center. It’s our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act and other applicable intellectual property laws.

The notice should be sent directly from the owner of the copyrighted materials allegedly being infringed (in the example above, that’s you), as we are unable to accept third-party copyright complaints. Also, keep in mind that we are unable to process copyright complaints received through the AdSense policy violation report form. Once we’ve received a notice of infringement, we will take appropriate action. If you’d like more information about our DMCA process, please visit

Additionally, if you find a site that is scraping (misappropriating and republishing) your content, you can report it for a potential violation of the Google Webmaster Guidelines. To do this, fill out the form at must be logged into your Google Account to access this form).



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